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Converting Online Shoppers into Offline Buyers :: How Retailers can stop Losing Customers to Competitors

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Converting Online Shoppers into Offline Buyers :: How Retailers can stop Losing Customers to Competitors

Every once in a while I gauge the effectiveness of online retail sites by looking for something I need.

Today I tried just this with my sites set specifically on home improvement sites. The results were far from stellar and, in fact, quite discouraging.

If you are a brick and mortar retailer that has a website, consider the following situation. Chances are your customers are just as frustrated with your site as I was with the ones I visited. This could be costing you sales and, more importantly, customers

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Free Link Management tool - TLB gives it an Preliminary A+

Well Duncan Carver has done it again. I just saw this new link management tool that he is releasing for free and had to do a quick blog about it. From initial glance of the feature set it seems to be a very well rounded tool with features that you would expect to get in a much more expencive script. For $0 you cant go wrong. I’m going to download it tonight and try it out on some of our sites. ...…

Heres the link. Let me know if any of you try it out and have comments.

http://www.onlinemarketingtoday.com/software/link-management/

Arelis Backlink Grabber Tool - Why you need it.

Arelis Backlink Grabber Tool - Why you need it.

If you are currently using Arelis to find link partners you have probably been frustrated with the time it takes to use the backlink grabber function. Currently in Arelis you must search one site at a time to import backlinks. This process can take hours and hours. With our new tool it will do a keyword search and pull in all the backlinks for the top 20 sites. It then emails you a .csv file that is exportable into Arelis. This tool should save hours of work. It is in Beta right now so we would be happy for any feedback.

Marketleap Link Popularity Trend Report

There is a great new report that marketleap is offering to see the link popularity trends for a website. If you are not familiar with marketleap they are one of the most popular tools for checking your link popularity. Especially now that the Google Links: tool is giving poor data. Marketleap gives you a much more detailed view of the links coming into your site.

If you check your link popularity using that tool you will find a new option for seeing the trend of you link popularity over time. http://www.marketleap.com/publinkpop/ . I wish I could link to it directly but you have to run the report first to see the option. Once you have run the report you will see a link that says “click here for your trend/history report. Clicking the link will give you some very nice graphs, averages and other useful data.

Why is this important? Well, there are a few reason you would want to look at the trend of a sites link popularity. You may want to see if a competitor is collecting links at a faster pace then you. Another reason would be that you wanted to see Also, with some of the sandbox theories out there it might be very interesting to see some trends of sites that were effected heavily. Perhaps getting too many links too fast is hurting your rankings? etc. etc.. etc.… I’m sure you search engine professionals will find many uses for that tool.